Yikes! Don’t broadcast the wrong message!
When it comes to formal communications, nothing advertises “unprofessional” “doesn’t pay attention to detail” and “doesn’t care” more than content compromised by grammatical and spelling errors. Positive or negative, assumptions are likely, especially when the only point of contact with your reader are your words on the paper or screen.
For a business, negative assumptions could mean losing sales and clients; for a book, getting buried with other titles in an overstuffed bargain bin.
Business, charities, news publications, institutions, authors…many are trying and competing to connect with their market. Messages rife with missing words and incomplete sentences distort and scramble what you are trying to communicate. You’ve potentially wasted time, effort and money. Likewise, as already mentioned, poorly edited content makes a poor impression.
Missing punctuation and bad wording happen. Many of us don’t have the time to cross those t’s and dot those i’s. Running a business takes priority. After all, without business there is no point in writing copy. Maybe later, when there are more sales, a bigger budget or there is more time…
The thing is, written communication helps your business and budget grow and move forward. Plus, will there ever be more time? Probably not. But an editor, on the other hand, can save you time and help your business grow.
Writing Is Painful
Some avoid writing like others avoid their in-laws or fruit cake. (Just kidding.) Point is, they don’t enjoy it and keep it to a minimum. So don’t expect it to be perfect.
I feel the same way about anything to do with financing. It’s just not my thing. Although I may avoid talking about stocks and derivatives around the water cooler, I do take extra care of my personal finances. Otherwise, I could run into some unnecessary money trouble.
Likewise, business could suffer without quality content. In this case, an editor could be the perfect pain reliever for your writing pains. You can continue running your business as usual with minimal writing and the pain reliever, I mean the editor, can take care of the rest.
Many feel their product or service is so outstanding, that copy is trivial. Their offer speaks for itself.
Truth is without ads, a website or any form of communication targeting your market, what you have to offer may remain unknown. How else will the public know about you and how you can help them?
An editor can guarantee that those communications say exactly what you want them to say and don’t give out the wrong message (refer image above) or wrong impression.
Years ago, I remember buying a fantasy novel written by a well-known author and being very disappointed after reading it. It was riddled with typos and poor sentence structure. I never read any of her books again. Don’t let that happen to your book.
As an author, you have enough to worry about just putting your book together. A book is an intensive, creative and at the best of times a monumental project. For that reason, you can become so absorbed and connected that you can’t be objective enough to edit it, especially when you are on a deadline.
An editor will make sure your book is the best it can be…how you imagined it to be. I edit both fiction and non-fiction books, where the quality of writing and the accuracy of the message equal those of business, educational, charity and other such copy.
I offer regular copy editing – grammar, spelling, punctuation, relevant word usage, adhering to guideline policies and checking facts – to substantive editing – reviewing plot flow, themes and characters for fiction; body flow, fact accuracy and argument or message potency for non-fiction.
If you’re still reading this, then you know as I do, quality written content is important. Spelling and grammar matter. As a freelance editor, I make sure your message to your readers is clear and of top quality. Your readers will perceive you or your organization as professional and worthy of their attention.
Most importantly, you won’t have to use up your time stressing over wording, commas and deadlines. You’ll be free to focus on what matters most to you.
At Weezy Writes, I edit all types of content. I go beyond spelling and grammar. I also fix consistency issues, formatting, structure and style. I can help you with the following:
- Miscellaneous web content
- Miscellaneous email content
- Reports, case studies
- Press releases
- Social media content
You can also check out what my happy clients had to say.